Archive for July 2018

Match Group, Bumble, and Facebook: Adult Merchant Accounts

Today, there’s a drama growing between Bumble and Match, and concerns have risen about Facebook’s entry into the industry. Are you a merchant interested in opening a reliable and affordable adult merchant account? What’s going on in the adult industry in the US? How can you do this? Just read below and you’ll know.

 

US Online Dating Market:Get an Adult Merchant Account

The online datingindustry is fastgrowing. According to the Pew Research Center, the usage of online dating platforms tripled among users aged 18–24 between 2013 and 2015.

 

Though the market for using technology to get the world’s singletons connected has prospered in recent years, the real potential of the market still remains unlocked. There’re 600 million singles online all over the world. By the way, this number is forecast to reach 700 million by the year 2020.

 

Match Group, today’s online dating industry’s biggest player, is estimated to account for just 10% of that. The group consists of more than 40 brands serving in over 42 languages, including Match.com, the industry’s granddaddy, which is most popular among users aged 30 – 50 or old relationship-seekers.

 

Bumble entered the industry as an app aimed at changing the way people date online by putting women first. Currently, the app has recorded 500M “first moves” and accounts for about $1B.

 

When it comes to Facebook, the company has announced its entrée into the dating industry. As Facebook CEO Mark Zuckerberg has noted, there’re 200 million people on Facebook listing themselves as single. Zuckerberg believes something should be done here.

 

So, Facebook is now aimed at bringing the world closer together to the next level. For this, the company is adding a dating feature to its main mobile app.Facebook’s announcement of entering the online dating space has given birth to thoughts among the company’s competitors in the online dating field.

 

Facebook’s entry could pose a threat to the industry’s major players like Match Group, which is the owner of Tinder and OkCupid.

 

With all this in mind, merchants should work only with a reputable merchant services provider that can offer only the best services for online dating businesses. With a respectable high risk payment processor, you can open a low-cost and secure adult merchant account without challenges.

 

What Do the Biggest Players Think?

Skeptics wonder whether Facebook can gain people’s trust in online dating affairs. Beyond any doubt, Facebook’s decision to enter the market will have its positive impact on legitimizing digital courtship and bringing more of those would-be daters online.

 

According to Mandy Ginsberg, CEO of Match Group, they aim to go on delighting their users through innovative products and providing relationship success. Ginsberg thinks they understand this category best of all and notes that Facebook’s entry will only inspire them.

 

As for Facebook, the company hasn’t confirmed yet whether the users will be charged for using the services or not. Apps like Tinder and Bumble don’t charge any money at all, though both offer a paid premium version for about $10 a month.

 

According to Match Group’s Ginsberg, their company is working on growing, regardless of the competition in the field. This is going to be done through international expansion and through better monetization.

 

Author Bio: Electronic payments expert Blair Thomas co-founded eMerchantBroker, serving both traditional and high-risk merchants by offering anadult merchant account and much more. His passions include producing music and traveling.